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For Homeowners
A step-by-step guide to a sale that is painless, precise, and profitable, with Matthew Callaghan as your guide.
Deciding to Sell
And, of course, the big one: how do I get the most for my home? This guide will help. I have laid it out step-by-step, because selling your home is a journey, and the more informed you are about what to do and expect, the more successful your sale will be. Ideally, the journey ends with your property selling quickly and for the best price possible.
Let the journey begin.
The earlier you begin the process of selling your home, the more time you will have, and the less stressful the journey will be.
The more you know about what to expect, the less intimidating the process will be. You will make better decisions, too.
They can answer your questions, determine what your home will likely sell for, and help you every step of the way.
The Right Agent & The Right Price
The biggest factor in how quickly your home sells is price, and determining the right price is trickier than it seems. Even 1% more can mean adding thousands to your bottom line.
If you want someone to negotiate fearlessly on your behalf, you need an agent with deep experience and a proven track record.
To get the most for your home, qualified buyers need to see it. That requires an agent who builds a marketing plan that reaches the right audience.
Navigating the paperwork for a real estate transaction takes experience and expertise to make sure everything is done correctly.
What to Look For in an Agent
I am on the pulse of all local market activity and have intricate knowledge of active and past inventory. I will keep you informed and stay by your side, every step of the way.
I know exactly how to set the ideal price for your property so it sells quickly and for top dollar. I also know how to promote your listing effectively to attract the most qualified buyers.
Negotiating requires expertise and skill. I bring confidence and calm at offer time, guiding you through what to include, what to give up, and when to walk away if reasonable terms can't be reached.
I dot the i's and cross the t's, handling every detail, big and small. I recommend reputable movers, contractors, and professionals, and share tips and ideas that make all the difference.
Price Smart
Too low and you leave money on the table, perhaps thousands. Too high and you scare away buyers, perhaps forever. Your home is an emotional asset, hard to see objectively as a product for sale. Finding the optimal price requires a combination of expertise, analysis, and old-fashioned street smarts.
I combine intimate local market knowledge, an exhaustive study of comparable properties, and analysis of past sales to arrive at the optimal list price, then blend that with your unique needs. Pricing right the first time results in more showings, more offers, and ultimately the highest price for your home.
Market Rules
The most important thing to understand is that the market rules. Buyers want to purchase your property at or near its actual market value, which may differ from the sentimental value you place on your home.
Preparing to Sell
People can't visualize the potential of a home, they have to see it. How your home shows today is how people see themselves in it. They tend to focus on the chips, leaks, clutter, and stains.
You don't need to do everything overnight. I will point you in the right direction, or take it off your hands entirely by scheduling and coordinating the work with the right trades. Everything you remove, clean, or repair helps sell your home faster and for a better price.
Get rid of as much clutter as possible. Donate it, sell it, store it, or throw it out. You want your home to look spacious and tidy.
Chipped paint, cracked tiles, squeaky hinges, leaky faucets. Fix everything you can. If you need a contractor, I will recommend local professionals and coordinate the repairs.
Clean, clean and clean again. You want your home to look guest-ready. A fresh coat of paint can go a long way. I work with trusted local cleaning teams and stagers to get it there.
You never get a second chance to make a great first impression. According to the National Association of REALTORS®, staged homes sell 49% faster and for 7–11% more money. A stager's process moves through three phases: the inspection, the work plan, and the showcasing, where they work their magic to highlight your property's best features.
Advertising & Marketing
These days, marketing requires more than an MLS® listing and a sign. You need a strategic action plan so the right buyers find out about your home, get excited about it, and most importantly, come to see it.
MLS®
A detailed listing on the largest database of available real estate.
Professional Photography
Editorial-quality images that make your property stand out in every feed.
Social Media
Targeted campaigns across Instagram and Facebook to reach qualified buyers.
Email & Web
Curated blasts to an engaged network of buyers and agents actively looking.
Print Collateral
Bespoke feature sheets and brochures that present your home like a landmark.
Signage
Distinctive on-site signage that signals a premium listing to the neighbourhood.
Open Houses
Strategically timed private and public showings for the right audience.
Network
Direct outreach to a deep roster of buyer agents and qualified prospects.
Matthew Callaghan - Personal Real Estate Corporation
REALTOR®
Mobile: 604-966-8678
Phone: 604-966-8678
Unison The Ryan Group Realty
110-2131 Lake Placid Road Whistler, B.C. V8E 0B2
